Looks like Bud Light Vice-President of Marketing Alissa Heinerscheid didn’t just blunder into the brand-killing deal with transgender activist Dylan Mulvaney. She did it very specifically on purpose to get rid of the beer’s original customers.
In a recent video, woke Ivy League nitwit very pointedly noted that Bud’s customer base needs to be replaced by young, upscale customers who have been brainwashed by the anti-American, groomer education establishment.
Imagine hiring a Woke woman to run marketing for a beer brand that’s drank by 99%+ men and thinking it would work out lol
What’s next – hiring a construction worker to create tampon and makeup commercials? pic.twitter.com/SCFSJt7MRt
— DC_Draino (@DC_Draino) April 7, 2023
Heinerscheid admitted her agenda during an interview with “Make Yourself at Home” on March 30 where sheexplained her “mandate” to promote “inclusivity,” which is defined as the extremist, woke agenda.
She also disparaged Bud Light’s past marketing efforts and Bud’s loyal customers.
She said:
I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.
So I had this super clear mandate. “It’s like, we need to evolve and elevate this incredibly iconic brand. And my…what I brought to that was a belief in, okay, what does evolve and elevate mean?
It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.
We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.
In other words, she wants to shed the current customers and replace them with a more woke-approved set.
She is also destroying the livelihood of her employees and distributors.
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